As a Raipur based company Shri Ganesha Global Gulal is a unique story of manufacturing, marketing and even being worldwide exporter of Holi colours (Gulal). Today quality Holi colours are much in demand and specially so in the European, US and other advanced nations. Shri Ganesha, over the years, not only became one of the largest players in India but also captured substantial export markets. They have skin-friendly colours devoid of harmful chemicals, organic colours and easy to wash colours. They come in beautiful natural colour tones and perfumed to attract all kind of users.
Shri Ganesha Global Gulal never had a very strong brand identity and most of their packaging designs lacked professional finish. Plus, their logo design was not strong enough to stand out in the packaging designs and neither so in the shelf. The brand recall was poor and they had to struggle to make the brand speak for itself in their on-ground activations.
